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founders.menu 018 » boost your ability to do better in sales

Securing #1 product of the day on Uneed, a mental model to empathise with prospects to negotiate better in sales & an SEO mindmap to boost your growth tactics.

Author

Julian Paul
May 05, 2024

Happy Sunday. ☼

Read time this week → 4.52 minutes.

A warm welcome to new subscribers who got a template, an account or signed up directly for the founders.menu newsletter – it’s great to have you!

This week, founders.menu was featured on Uneed and secured the #1 spot of the day. Thank you for the support if you upvoted. Uneed is an up-and-coming ProductHunt alternative that works similarly with a ranking of a week, month and even year… Should I launch on ProductHunt next? 👀

But without further ado, let’s get into this week’s edition.

Starter » a mental model

Empathize to Negotiate Sales ↓

Sales is never easy. Most prospects will approach your pitch with a healthy or even unhealthy amount of scpecticism, which is just another way to say: they have reservations towards your offer and aren’t quite sure – yet. If you play into what they feel (prospect) or felt (personal), you can communicate what you found (facts) to move persuade them.

Apply this model → “I understand you feel X about Y – I felt the same, but once I found Z, it was more than worth it.“ or try this → “I totally get that Y can lead to feelings of X – I felt the same back when I was Y2, but when I found Z, it changed everything for me”.

This model is all about making sure your prospects feel understood, which is essentially bridging that gap of scepticism with emotions by getting personal and backing your claims up with pure facts.

The F Triangle is originally by Kevin Duncan & adapted by Julian Paul

Ponder this →  where is the next opportunity you can apply the feel, felt, found model to better empathize with your prospects & close that deal?

Main course » founders.menu update

ϟ Tools

䷀ Reads

⦿ Streams

⟐ Templates

625 [+25]

84 [+7]

18 [-]

9 [-]

ϟ Tools – update highlights

  • Sales Playbook → A non-conventional approach to selling for all department levels of a mature org. – MEMBERS

  • Find my audience → Gather intent-based audience insights to uncover search trends, and unlock new ways to reach them. – MEMBERS

  • SparkToro → How to get better ROI from Content, SEO, Social, PR, and Performance Marketing.

  • BuzzSumo → See how much interest brands and content generate in the wild.

  • Sentione → Brand monitoring, trend analysis and customer analytics tool for marketing teams. – MEMBERS

䷀ Reads – update highlights

  • VC mapping → A database of over 2500 investors and venture capital firms in one place.

  • Every leader needs a “user manual” → Your coworkers are probably misinterpreting your behavior as insensitive, lazy, or cold. Here’s how to stop the friction before it starts. – MEMBERS

  • The net promoter score → We shouldn’t be distracted by an NPS that doesn’t actually measure that.

  • The epsilon method → Instead of trying to go from zero to one, we’re going from one to one plus epsilon, where epsilon represents our small change. – MEMBERS

  • 5 psychological tactics to write better emails → Unlock the secrets behind powerful emails with consumer psychology expert Phill Agnew. Learn how small changes can yield remarkable results.

What’s next? Continue to build out the product detail pages to strengthen search engine presence and discoverability.

Desert » past week’s startup highlights

[1] Tyler Denk announced a $33M Series B for beehiiv.com, the newsletter platform I am using to write these newsletters. The cool part? They also did a $1M community funding, which was sold out in just 2 hours. You can read up on the full story on Tyler’s beehiiv.

[2] Mike Fey at island.io (a browser for work) announced a $175 million Series D investment at a $3 billion valuation, which makes the browser-based product having raised a total of $487 million. Island might be the enterprise browser that centralises work apps in a secure environment.

[3] Scott Farquhar, the Co-Founder and now ex-CEO of Atlassian stepped down from the leadership on April 25th. This has not stopped the company from shipping its first AI teammate called Rovo, which will act as an assistant to tie together selected SaaS app functionality.

[4] Changpeng Zhao, the founder of Binance has been sentenced to 4 months in prison due to allowing sanctions violations of more than $898 million, according to US prosecutors. Lesson: circumventing laws won’t work for long.

[5] LinkedIn as a channel might just be something you should be taking more seriously with its recent sessions growth up 12% with record engagement alongside over 1 billion members in over 200 countries worldwide LinkedIn is becoming more and more relevant.

Sides » this week on early.tools

If you’re interested in getting updates for early.tools directly in your inbox, I am starting a weekly newsletter.early.tools publication you can subscribe to separately. The X account has grown organically to over 217+ followers since January 2024 alongside 133 net subscriber growth as well.

Fín » food for thought

Natia Kurdadze runs spaceleads.pro, a lead gen agency and productised services platform that helps founders grow. I’ve been a long-time reader of her hacks and can only recommend you check them out. Especially this one when it comes to SEO-hacking your way to growing organic traffic to your site. It will give you a solid overview of what you might be missing in your SEO strategy.

DM & reply-to-email is open.

See you next week. ☻

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